Mobile devices are used by everyone in the modern times. Most people already appreciate the benefits of the mobility for business and most of the people have realized that the future of business success lies in the creation and supply of mobile application company.
Despite the rise of the mobile traffic, only 28 percent of the companies have their own mobile application. Apparently many owners of companies still don’t realize the need for their clients to be able to find them and use their services from their mobile devices.
There are a lot of reasons for businesses to invest in mobile applications. According to analysts, the media companies have to comply with the trend and every business owner should understand and assess the need for a mobile application.
1. People spend more time on their mobile devices than on the computer
You might be surprised to hear that, but the owners of mobile gadgets spend 89% of their time browsing and useng various applications from their smartphones. This amounts to 29.5 hours for men every month and almost 31 hours for women. That should be enough to make you wonder why so many companies have mobile optimized websites, but do not even think it’s necessary to consider the option of setting up their own business applications. If you do not have this application, people just will not interact with your company when they use their smartphones. 85% of the people in the UK, USA, Germany, France, India and Japan prefer mobile applications instead of mobile websites because they are more responsive and user friendly.
2. Applications help you build relationships with your customers and your brand loyalty
Mobile users often visit a site and never return to it. However, when they make an effort to install your application, they already engage with your brand. You can benefit from this commitment and unleash the true fair connection. Suggest an easy way for the users to share their opinions on the application about your business and try to make them interact with your company. The hearing of the interests and preferences of people gives valuable insights into what you are doing and what remains for you to do to have success. Sending targeted, personalized messages to your users through the application will make them feel special and this will be good not only for the image of your company.
3. This will give you a competitive advantage
As already mentioned, more than seven out of ten companies do not have a mobile application. If you create your company’s application you will be able to offer the people something that your competitors do not offer. If you differentiate your business from other companies in the sector it will be one of the most effective ways to blow your competitors. Moreover, the establishment of corporate application is a great way to reach to younger users.
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